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2020
Polestar
Annual Review

Annual Review 2020

Guiding star


Leading the industry towards climate neutrality.

As a company, we began by asking some important questions and are now on a journey to find the answers.

With this report, our first, we share our progress and where we come from. Happy reading.

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Models launched
Awards won
First car on the market with blockchain-traced cobalt
Renewable electricity in Chengdu
Markets launched
Spaces opened
Models launched
Awards won
First car on the market with blockchain-traced cobalt
Renewable electricity in Chengdu
Markets launched
Spaces opened

CEO Comment

”Some big companies worry about the risk they might expose themselves to by moving too fast into electrification.”

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Industry in change

Sustainability and digitalisation are strong external trends forcing change on the automotive industry.

Drivetrains

Legislation to combat climate change, recognition of the effects of pollution in cities, and a superior driving experience, is shifting consumer preferences away from the internal combustion engine towards battery electric vehicles. A shift with profound implications for the automotive industry.

Drivetrains

Digitalisation

Digitalisation is an enabler for everything. From efficient and competitive internal business processes to the creation of service ecosystems and new types of customer relationships.

Digitalisation

Transparency

There are a lot of confusing claims of climate neutrality in the automotive industry. To make a meaningful impact on its carbon footprint, the industry needs to become more transparent. Polestar intends to lead by example.

Transparency

A guiding star

Inspired by our very ambitious target for a climate-neutral car by 2030, Polestar will lead the industry in developing new solutions.

Pure. Progressive. Performance.

Polestar is determined to become the guiding star of the automotive industry by building great cars and developing sustainable technology.

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Technology

Automotive technology stands at a tipping point but even so, building a climate neutral car by 2030 remains a very significant challenge.

Technology

Sustainability

Sustainability is absolutely essential for the long-term survival of the automotive industry and our planet. We are leading the industry’s transformation through ambitious targets and transparent reporting.

Sustainability

Design

Polestar will harness the power of design to create distinctive cars and to promote sustainability.

Design

The story so far

We have achieved a lot in a few short years and laid a stable foundation for the future.

Polestar 1

Our first car and a holistic statement about our ambition.

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Polestar 2

Our first fully electric vehicle has been celebrated by customers and in the press.

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Polestar Precept

Digitalisation is an enabler for everything from efficient and competitive internal processes to the creation of service ecosystems and new types of customer relationships.

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Manufacturing

We have built the first LEED Gold-certified car factory in China.

Manufacturing

Sales channels

We are an online brand, supported by a network of Polestar Spaces.

Sales channels

Partners

We have formed many partnerships and intend to form more.

Partners