Guiding star
Leading the industry towards climate neutrality.
As a company, we began by asking some important questions and are now on a journey to find the answers.
With this report, our first, we share our progress and where we come from. Happy reading.
”Some big companies worry about the risk they might expose themselves to by moving too fast into electrification.”
Sustainability and digitalisation are strong external trends forcing change on the automotive industry.
Legislation to combat climate change, recognition of the effects of pollution in cities, and a superior driving experience, is shifting consumer preferences away from the internal combustion engine towards battery electric vehicles. A shift with profound implications for the automotive industry.
Digitalisation is an enabler for everything. From efficient and competitive internal business processes to the creation of service ecosystems and new types of customer relationships.
There are a lot of confusing claims of climate neutrality in the automotive industry. To make a meaningful impact on its carbon footprint, the industry needs to become more transparent. Polestar intends to lead by example.
Inspired by our very ambitious target for a climate-neutral car by 2030, Polestar will lead the industry in developing new solutions.
Polestar is determined to become the guiding star of the automotive industry by building great cars and developing sustainable technology.
Automotive technology stands at a tipping point but even so, building a climate neutral car by 2030 remains a very significant challenge.
Sustainability is absolutely essential for the long-term survival of the automotive industry and our planet. We are leading the industry’s transformation through ambitious targets and transparent reporting.
Polestar will harness the power of design to create distinctive cars and to promote sustainability.
We have achieved a lot in a few short years and laid a stable foundation for the future.
Our first car and a holistic statement about our ambition.
Our first fully electric vehicle has been celebrated by customers and in the press.
Digitalisation is an enabler for everything from efficient and competitive internal processes to the creation of service ecosystems and new types of customer relationships.
We have built the first LEED Gold-certified car factory in China.
We are an online brand, supported by a network of Polestar Spaces.
We have formed many partnerships and intend to form more.