Drivetrains
Legislation to combat climate change, recognition of the effects of pollution in cities, and a superior driving experience, is shifting consumer preferences away from the internal combustion engine towards battery electric vehicles. A shift with profound implications for the automotive industry.
Digitalisation
Digitalisation is an enabler for everything. From efficient and competitive internal business processes to the creation of service ecosystems and new types of customer relationships.
Transparency
There are a lot of confusing claims of climate neutrality in the automotive industry. To make a meaningful impact on its carbon footprint, the industry needs to become more transparent. Polestar intends to lead by example.