Annual Review

Annual Review 2021


Accelerating the shift to sustainable mobility

CEO Comment

“This is not the time for incremental change, but radical innovation – and we are not afraid to set ambitious goals.”

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In numbers

  • +29% Global market for premium luxury BEV/PHEV vehicles in which we operate is expected to grow +29% CAGR 2020-2025E.
  • 3 We plan to launch three new models, one per year to 2024.
  • 30 Aiming to be operational in 30 markets by the end of 2023, from 19 at the end of 2021.

Locations 2021

1 1 1 15 3 5 4 1 8 5 4 6 2 5 4 12 1 22 3

EV market growth

Our model line up will address the fastest growing segments of the premium market

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Our digital first, direct to consumer approach favours strong customer relations.

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Our radical approach to transparency is crucial to accelerate the shift to sustainable mobility.

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Our pillars

Three core pillars define our brand.


Our pure, minimalist design guides everything we do.

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With no legacy, our focus is solely on the technologies of the future.

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Transformative ambition, including a climate neutral car by 2030.

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Living our brand

Our collaborations reflect our brand.


We collaborate with kindred spirits on cool projects.

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Growth strategy

We have a well defined rapid growth strategy.

Best of both worlds

We plan to capture a rapidly expanding market with our unique business model.

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Expanding portfolio

Our cars have been widely recognised for outstanding design and performance.

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Digital and physical

Online accessibility with expanding retail presences across existing and new markets.

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